Why You Should Attend Sewing/Embroidery Events

As a business owner, attending events are of the utmost importance, especially when related to your specific industry. Gaining more knowledge and extra skills will always keep you on top of your game and constantly improving yourself and your abilities. In relation to sewing and embroidery events, attending them can help give your business a boost, and can also be a huge investment in yourself. 

By getting yourself out into the world of sewing events, your business could reach new peaks and you could be surprised at how helpful it can be.

Networking

Probably one of the biggest reasons to attend sewing events is to network. By mingling, getting to know people and making new connections, you could be surprised who you will shake hands with and be introduced to. Make it your time to shine with every person you meet, as you never know who this person is and how influential they could be to your business.  Networking can be lead generation and you could have one hundred people queuing at your door to buy your sewing machines or your embroidery software. You might not be searching for it, but you might find it.

Skills

By attending a sewing or embroidery related event you could learn a new skill or some new knowledge that you didn’t possess beforehand. This could be anything from a new business-related skill to a technical sewing skill, and everything in-between. You may have unanswered questions within your industry, wondering what the best practice for a certain sewing skill is, or what the best kit is at the moment. You may never know the answers unless you get yourself out to these types of events!

Reputation

Reputation is vital within the sewing industry, as it is very competitive. From going to these events, this is your opportunity to get your name out there and enhance your brand. When you are active within the industry, you can develop your repute as an expert because clients like dealing with businesses that are celebrated and associated with the community. You can enhance this by simply handing out business cards which, in turn, can bring in traffic to your website and essentially putting your details in the palm of their hands.

Investing  

This could be a great opportunity as an investment in the company, given that it means discovering a new product or a new brand to invest it. You could encounter a new vendor or supplier which you’ve had your eye on or have just been introduced to. You could also find a bargain buy, with a lot of prices being marked down due to the event; this could be an investment in yourself and your skill, or for a part of your business needs.

Have Fun!

If you relax and don’t think of the event as working, but rather as leisure, it is sure to be more than just an investment from your time, effort and resources. All work and no play can be tiring, but being in business can definitely be rewarding and plenty of fun. Attending events can add layers of enjoyment to your business and add more depth to your career. Never underestimate the power of mixing fun with networking with other business-minded people.

At Stocks Sewing, we are always interested in making new connections and keeping our business developing, as well as rolling in fresh people and ideas. We are always attending new sewing and embroidery related events, so make sure you keep an eye on our whereabouts!